By their nature, banks and credit unions are conservative institutions that search for ways to mitigate risks. So, when uncertainty of any kind is injected into the economy, it’s natural for leaders of these financial institutions to look for ways to diversify their portfolios in order to minimize exposure. 

Unfortunately, expanding into any new market is a lot easier said than done.

To help, we sat down with our team of in-house experts—former bankers with nearly 100 years of combined experience in lending—to pull together a playbook for profitably diversifying into the small business lending segment.

This playbook will help you better understand and articulate the small business lending opportunity in 2022:

• Identify what resources you’ll need to successfully go to market.
• Think through the small business credit box, applications, documentation, and customer experience.
• Establish a distribution and optimization strategy for sustained success.