MidFirst Bank Selects Numerated to Drive Growth

Kaileigh Higgins

March 12, 2018

MidFirst Numerated

Numerated, the leading real-time lending and marketing automation platform for banks, announced today that MidFirst Bank, one of the largest privately owned banks in the country with approximately $15 billion in assets, has selected its technology to drive growth in small-business lending.

Numerated’s platform will enable MidFirst Bank to offer small-business owners in Oklahoma and Arizona the opportunity to apply and receive immediate funding for a loan through a three-step online application. This award-winning, real-time lending experience presents MidFirst Bank the opportunity to serve its business community with a more convenient digital borrowing experience complementing their existing small business lending program.

“We are committed to leveraging technology in providing relevant and value oriented products for our small-business community. Increasingly, that centers on digital offerings,” shared Susan Simper, director of Business Express at MidFirst Bank. “We chose Numerated’s real-time lending platform for its demonstrated ability to drive loan growth, utilizing our existing credit policies. Small business owners are often owner-operators and the real time, same day funding functionality offers an exceptional experience for these clients.”

Numerated’s real-time lending platform features a dynamic, data-driven credit decisioning engine that intelligently routes applicants to the right underwriting process. This allows MidFirst Bank to offer a differentiated online lending experience without sacrificing the complexity and oversight required by the bank’s conservative credit culture. In addition, Numerated’s marketing automation capabilities will empower MidFirst’s sales and marketing teams to automate digital and direct marketing campaigns to drive continuous growth.

“MidFirst Bank is a premier small-business lender in the communities it serves and consistently ranks high in customer service and trustworthiness,” shared Dan O’Malley, founder and CEO of Numerated. “We look forward to helping them continue to build on this reputation with our real-time lending platform, alongside helping them generate greater profitability from their lending and marketing operations.”

Today, regional and community banks face increased competition from mega banks and alternative lenders using digital-lending platforms to acquire small-business customers as a new generation of business owners demand a more convenient way to borrow. Numerated’s platform was designed to help banks become a premier lender in their communities, attract digital-first customers, and increase the profitability of their lending.

To learn how Numerated can help accelerate bank growth, contact info@numerated.com.

About Numerated

Numerated’s real-time lending and marketing automation platform drives profitable growth for banks. The system offers robust configuration features for credit policy digitization, a compelling real-time lending experience, and automation of direct and digital marketing to drive ongoing customer acquisition at scale.

Numerated was initially developed in 2015 within and for Eastern Bank. After meaningful impact on the bank’s growth and with great interest from other banks, the technology was spun-out in 2017 as an independent company, Numerated. Over $250 million in lending has been decisioned in real-time by the Numerated platform for banks across the United States.

About MidFirst

MidFirst Bank has more than 50 banking centers and 100 ATMs in Oklahoma, more than 20 banking centers and more than 75 ATMs in Arizona, and three banking centers in Colorado. Additionally, it has commercial lending offices in Atlanta, Boston, Chicago, Cleveland, Dallas, Houston, New York, Southern California and St. Louis.

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