Powering the Digital Transformation of Business Banking
Numerated was developed in 2015 for Eastern Bank as part of its fintech incubator, Eastern Labs, with the goal of helping the bank drive growth. Numerated's technology, strategy, and approach generated meaningful impact on the size and profitability of Eastern’s small business lending portfolio.
With this success and with inbound interest from other banks to license the platform, the technology and team was spun-out in 2017 as an independent company—Numerated. Read more about our story below.
1. Eastern Labs
The Numerated platform was initially developed at Eastern Labs, a technology incubator inside Eastern Bank, the oldest and largest mutual bank in the U.S. Labs was created in 2014 when the bank hired a team of fintech entrepreneurs led by Numerated's CEO, Dan O'Malley, to work side-by-side with bankers.
Chairman & CEO of Eastern, Bob Rivers, explained, "We launched Eastern Labs three years ago to build cutting edge technology." Industry experts called Labs "exciting" and "a step in the right direction".
2. Changing Behavior
Labs was focused on addressing the question all banks faced: how do we sell more products if customers are coming into branches less? Growth would be impossible if in-branch visits were required. To solve the challenge, the Labs team worked with groups across Eastern to perform a series of tests designed to understand what would happen if the bank acted like a fintech company.
4. Building the Platform
After the initial tests, the Labs team worked with a cross functional team across the bank to build and test a new platform capable of powering real time lending. The platform was initially rolled out in December of 2015 and has been in continuous production at Eastern since then, with many new products, features, and marketing capabilities added since then.
3. Successful Tests
Labs launched a series of experiments beginning with a marketing campaign for small business customers to apply for a loan online or by phone in 2 minutes and receive funding within 2 days. The response shocked everyone: businesses applied for loans at a rapid rate, and every dollar the bank lent was paid back with an attractive rate and return by the end of the test.
5. Numerated's Spin-Out
The success of the platform at Eastern led to strong interest from other banks in licensing the software. Recognizing the chance to have an impact not just on its own business but the entire industry, Eastern spun out Numerated in 2017 as an independent company to modernize how banks grow. Numerated quickly attracted interest from partners and investors.
Grow with Numerated
Power the digital transformation of business lending with real-time lending and growth automation
